It seems to be that Apple is taking new steps with innovation. The recent announcements related to their interim report yesterday, co-operation with IBM with business customers and the M&A (Beats Audio) are all elements related to their earlier announcement with healthcare and new operating system. It is really so that the autumn will be busy for all the market makers.
Apple has done a great three month period in China. For example Mac-computers and iPads showed a clear double-digit growth in China. Apple announced earlier this co-operation with China Mobile and as CEO Jim Cook said in the company presentation, China will play an important role in Apple´s growth. China Mobile has made big investments in the country´s 4 G network during the couple of years.
The stock price of Apple has increased by 20 percent during the last three months and the company has said it has been purchasing own shares by 8 billion dollars during that period. They expect the revenue to be between 37 – 40 billion dollars during the next quarter and margins 37 -38%. The markets are already looking at September when the new iPhone6 will be released. The company also reported an increase in R&D, which was 313 million dollars.