Xiaomi revealed high-end smartphone by technical features but with amazing price level in July 22. This phones’ starting price is approximately 320 dollars which is less than a new iPhone 5S or Samsung S 5. The phone is Xiaomi Mi 4, runs by MIUI which is Xiaomis’ own operating system build on Android platform. Mi 4 has 5inch screen which is very common size for new smartphones nowadays and design is iPhone look-a-like.

For technical details it’s at least as good as its’ competitors or maybe even slightly better in several category. For example front and back cameras have more megapixels than the cameras in iPhone 5S and the size of battery is bigger. According to the company, the life time of the mobile phone is 36 hours with normal use.

This company is focusing on markets in Asia and is serious challenger for Apple while its’ market share passed Samsungs’ during second quarter by Research firm Canalys. Xiaomi even has tablet called Mi pad and of course, it has the same specs as Apple iPad Mini, looks like it and it’s cheaper.

Xiaomi Inc is a privately owned Chinese electronics company founded in 2010 and headquartered in Beijing. It is one of China’s biggest electronics companies that designs, develops, and sells smartphones, mobile apps, and consumer electronics. Xiaomi is now 6th biggest smartphone manufacturer globally according to IDC.


Ville Koski

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