Consumers and investors are nowadays looking at more information about the sustainable footprint of a company/product. When the Council of the European Union adopted the new Directive regarding non-financial information and reporting in late September this year, it was clear, that this was the start of new information flow.

According to this Directive large public and listed companies are required to report on environmental and social issues in their reporting period 2017-2018.

Why this is important also to your company?
Corporate Responsibility is about your future business and new growth opportunities. It is also risk management and reducing costs. But it is also brand management and employer branding. It is a question of your company´s competitive advantage and new business opportunities.For listed companies this means also that ESG-investors target your company better.

Altough the EU Directive is about company reporting, corporate responsibility is not. It is about changing your business strategy towards integrated business strategy. This is the only way to find the business opportunites what for example the climate change, urbanization and natural resources mean to your business.

ESG-investors interested of your strategy
Environmental, social and governance related investors are interested of your sustainable integrated business strategy. In the world they represent 45 trillion US dollars assets under management. And the trend is growing.

Investors are interested of different kind of sustainable themes; for example from climate change, energy efficiency, forest to water. So it makes sense to start rebuilding your business strategy, implement it, share & communicate it and finally report it. Sustainable business strategy is an asset for your company!

Päivi Härkönen

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