The growing demand of consumer electronics is a economic factor. If you think about the world largest consumer electronics exhibition (CES) in Las Vegas this year, the city is full of everything: press releases, events, 20 000 new prodcut launches, business people, journalists and investors. Now also a dedicated stage for startups. So, it is hard to pick the best of the huge event, but here is a short list of what is going on in Vegas:
Cars: If you think about the car industry, there are two big trends that are driving the industry at the moment. First, electric cars and cars with renewable energy. For example Tesla Motor has a unique business strategy with their own software and batteries compared to other automakers.
The second trend is the self-driving cars: for example Volvo, Mercedes and Audi have followed the road of Google cars. Volvo is experimenting a new model of self-driving cars so that there are several cars in the chain and the leading car will take care of the speed of others. During the fairs BMW also launched their new model of a car, which can park itself. In-vehile technologies have grown so much that this industry sector is now one of the biggest in the fairs.
This rapid growth is also raising the question of car security and safety. Which operating system is taking care of the information & entertaining panels ?
Wearables: I have written about wearables and the need for more classy-style and finally we have seen – The Swarovski Shine. This crystal maker and wearable company Misfit have combined forces and the outcome is marvellous. This is a collaboration of a fitness and sleep tracker…this beautiful wearable will be in the shops in China, HongKong and the US by the end of March.
This is also a good example of product differentation. All the others from Apple, LG, Microsoft, Motorola to Sony, show pretty much the same design models in their wearables. Blackberry announced that they will support the Android operating system wearable in their own products.
Home: Home security continues to be one of the topics as well. Kitchen appliances and different new gadgets will be part of the internet of things (ioT) in all the home electronics. According to Google, it is estimated that in 2020 there will be 50 billion devices connected to the internet.
For example Samsung estimated that 90 procent of its products will be ioT devices by 2017 and all the devices by 2020.
As Intel´s CEO Brian Krzanich said in his presentation:” We are going to experience Computing Unleashed, where computing gains a new dimension. From that two dimensional world, to a three dimensional world. Computers are gaining senses. They are going to be able to see, and hear. And that will result in their ability to understand. They are becoming wirefree, giving new meaning to portable and mobile,” he said.
Consumer electronics are expanding rapidly and the Las Vegas CES is now International. The first Asian fairs will be running this spring in Shanghai.
Photo: Ville Koski, 2014