Maurice Lacroix, a Swiss luxury watch brand, has been put up for sale by owner DKSH Holding AG. According to the company spokesman, the surge in the Swiss franc and a slump in demand from Asia weigh on the business. DKSH aims to find a buyer for the unit this year, a company spokesman told to Bloomberg yesterday.
According to Kepler Cheuvreux analyst, the Maurice Lacroix operates in a competitive price segment and lacks the retail muscle of the bigger watch groups. Estimates suggest that the watchmaker is worth about 100 million francs ($105 million) and has annual revenue of about 70 million francs.