Intel (INTC) will focus more on diversity issues globally and to use conflict-free materials in its processors. The company CEO Brian Krzanick announced the targets during his keynote presentation at CES2016 in Las Vegas today.

– When Intel started its work to address conflict minerals and gaps in diversity and inclusion, we were told by many people that our goals were unrealistic and would be impossible to achieve,” Krzanich said. – Our collective efforts show that we can influence entirely new and different ways of doing business that also improve the human experience, he stressed.

The company also announced several interesting co-operations projects with leading industry brands that will use technology and data analytics to benefit people’s overall health, fitness and athletic performance. Intel announced plans to work with ESPN* and Red Bull Media House* to design Intel-powered solutions that empower athletes and bring amazing viewing experiences to life, and joint efforts with Oakley* to personalize and advance the tools people use to be more active.

– Oakley is the first Luxottica Group brand that Intel is working with to fuse premium, luxury and sports eyewear with smart technology. Engineered with Intel Innovation and crafted with Oakley’s high-quality design and materials, the smart eyewear is designed to provide runners, cyclists and workout enthusiasts with in-the-moment feedback and analytics, helping to track progress and improve real-time performance, according to the press release.

Announcements includes also the strategic partnership with New Balance running shoes, tailored with 3D and disclosed plans to develop a smart sport watch available for the 2016 holiday season.

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