The Swiss watch brand TAG Heuer (MC:FP) has today signed new agreement with the Premier League. Twenty teams, all their matches, and the most followed football league in the world, will now be running on TAG Heuer time, both on English pitches and on broadcasts across the globe in 185 countries.
On the field, the fourth official’s boards will now be shaped like a TAG Heuer Carrera watch, and will bear the name of the Swiss watch brand. The referees will be sporting the TAG Heuer Connected smartwatch. During TV broadcasts, the TAG Heuer logo will also appear on screen.
– Our partnership with the Premier League seals the important and strong involvement in football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand and its football activities in Asia and in the whole world, said CEO of TAG Heuer Jean-Claude Biver.
Already the Official Timekeeper for the German Bundesliga, MLS (Major Soccer League) in the USA, the 2016 Copa America which will take place in the USA in June, the Chinese Football Association Super League, and the Australian National Football team, TAG Heuer is now also the partner of the prestigious English Championship.