The Consumer Technology Association (CTA) is arranging the world leading Tech fairs in Las Vegas during this week. The trending topics include Internet of Things integrated with home devices – but also cyber-security, mobile payments, 5 G network, artificial intelligence, robots and connected cars are gaining more attention.
According to CTA, it is expected that this year there will be around 165.000 attendances, 6500 media representatives and 3800 companies – all celebrating 50 years of the exhibition.
One of the growing interest area is also about the integration of technology, innovations and sustainability issues. This Green Tech sector is growing also in Las Vegas and for example companies like Ericsson (ERIC:US), LG Electronics (066570:KS) , Panasonic (PMM:MK), Samsung (SMSN:LI) and Sony (SNE:US) are the consumer tech companies sharing their best practises in these issues. Most of the cases it is about the energy efficiency, but also about the innovations to daily life and the wellbeing.
“Innovation is measured by how many people can share, use and experience it. Thanks to our long and rich history in connectivity, we are deeply familiar with the feedback loop between innovation and experience. CES is always a fantastic stage for innovation, so we are excited to be sharing the latest connectivity technology, 5G, with partners and our mutual customers”, says Ulf Ewaldsson, Ericsson’s Chief Strategy and Technology Office in the company press release.
Companies are expected to make the major product launches during Wednesday the 4th, a day before the official opening of the fairs. This year is also important for the wearable industry and how the new product segments will find new customers and combine luxury, intelligence and usability.