The Swiss luxury watchmaker Hublot, part of the global French luxury group LVMH (MC:FR), is planning to enter the smartwatch industry. According to its CEO Ricardo Guadalupe the company is developing the new fusion in Silicon Valley, California with a software company.
- We are planning to launch it in October this year and the main idea is that we will keep the traditional watch as it is, but we will add the smart part of the watch in the strap. We will operate both with Apple and Android systems, Mr Guadalupe said to pubplus.club during the BaselWorld2017 in Basel, Switzerland.
Hublot is one of the few luxury watch companies that has survived the industry downturn with growth figures. According to the company information, Hublot´s revenue growth last year was 4 %, while in the industry the fall was nearly 10 percent.
- The luxury watch industry has suffered from the Chinese economy, but for Hublot this has not been the case, while most of our watches has been bought by customers in Japan, US and Middle East. And our customers value our strategy of fusion, for example we use different kind of materials in our watches, he said.
Hublot has developed watches with different kind of material fusions like Carbon and Leather, Titanium and Ceramic and Gold with Textiles (like linen, jeans or also vintage fabric).
One of the innovations is also Magic Gold, which is a completely new type of gold developed by Hublot. An expert fusion of ceramic and liquid gold, 18K Magic Gold must, like all other 18K alloys, be composed of 750 ppm pure gold; but the inclusion of ceramic has made it the world’s first scratch-resistant gold, unlike traditional 18K gold.
These innovations and the desire to be near customers through sports and arts have resulted for example the long partnership with Ferrari.
Ferrari is celebrating its 70 years this year and Hublot is also launching a new Ferrari watch to celebrate the milestone. This Big Bang Ferrari is one of the Ferrari watches Hublot is making every year. Techframe is a new timepieces presented during Baselworld to tribute to this anniversary and will stand alone next to the Big Bang Ferrari collection.
Hublot is based in Nyon, Switzerland and it has 70 boutiques globally. Last year the company opened its New York flagship boutique in the Fifth Avenue.
Hublot CEO Ricardo Guadalupe
Ferrari watches by Hublot
Classic Fusion Italia Independent Watch
The Art of Fusion – Magic Gold by Hublot
The final testing of watches