The German Porsche Design, a company in the Volkswagen Group ((VOW:GR) is on the road to develop something new,  a car-integrated luxury watch? According to people familiar with the matter, this integrated watch would be part of the company´s innovative thinking and design.

The technology transfer will take its time and this would mean that the company might be launching this connected watch at the same time as the parent company Porsche, is starting the deliveries of its first electric cars, Mission Es. This car would be totally electric and new innovation from Porsche.

According to sources, Porsche Design is  not developing a smartwatch, but they are developing a watch that can be integrated to cars., “Porsche Design is transferring car´s technology into watches and that is why they do not speak about smartwatches”, the sources said to pubplus.club.

Porsche company has been developing its Digital Lab with thousands new employees during the last years and the company says that they will invest in the digital transformation with double-digit sums of their annual revenues. Last year Porsche´s turnover was 22,3 billion euros and the result before taxes 3,7 billion euros.

For example Apple (AAPL:US) is developing its own electric car with different functions that can be integrated. The main idea with Apple is that they would like to have a car, which could be operated with Apple phone. The functionality and usability of the iPhone for driving would be integration of future-looking car technology and autonomous cars.

Porsche Design is not doing the same, but vice versa while they want a smartwatch or connected watch with a car integration.  They know that Porsche drivers like to drive the car and feel the movement but on the other hand in long distance driving some autonomous functions might be good.

The parent company, Porsche, based in Germany, near Stuttgart, has over 8000 R&D employees. According to the company strategy “The sportscar of the future will blend the history and values of the Porsche brand with innovative technologies, while at the same time ensuring sustainability. In achieving this, topics such as electromobility, digitalisation and connectivity will play an important role.”

Porsche Design launched its new Monobloc Actuator watch during the BaselWorld. In this model, titanium, which has been used in engine construction for over 50 years, is given an entirely new form. This chronograph has a single rocker switch enabling longer durability and lifetime. They are in shops from May 2017 and prices start at 6000 euros.

Porsche Design was founded in 1972 with the design innovations and inspirations from motorsports. The brand philosophy is characterised by combining design expertise and engineering excellence.

 

Päivi Härkönen

 

Porsche Design MONOBLOC ACTUATOR TitaniumBlue_3DSoldatPorsche Design Timepieces:

1972 – the first entirely matte black wristwatch

1978 – the first watch with an integrated compass

1980 – the first chronograph made entirely from titanium  

2004 – the first watch with mechanical-digital display

2017 – the next innovative watch concept

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