TAG Heuer, part of LVMH Group (MC:FP), has announced a global partnership with MARV films and 20th Century Fox in the upcoming new film from acclaimed director Matthew Vaughn, Kingsman: The Golden Circle, in cinemas worldwide on September 22, 2017. TAG Heuer’s Connected Smart Watch is the Official Watch of The Kingsman.
In the new film, the Kingsman agents will all be fitted with TAG Heuer watches. According to the Tag Heuer CEO Jean-Claude Biver, Kingsman means explosions, action, laughter, and, of course, elegance.
Director Matthew Vaughn added: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”
See the trailer for Kingsman: The Golden Circle: