The European luxury brands gained in the European Stock Exchanges today. The reason behind the upward trend was the EU court ruling saying that the luxury brand owners can have a say in which digital platforms the retailers can sell their luxury products.
Many luxury companies have been worried over the brand imago related to different digital platforms. The EU court ruling lifted stocks like Kering Group (KER) by 0,56 %, LVMH (LVMH) by 1,14 %, Burberry Group (BRBY) in London by 0,64 % and Christian Dior (CDI) in Paris by 1,28%.
Global luxury brands have been building their digital presence and imago via social media during the couple of years, but also starting their own e-commerce platforms in order to make the customer dialoque direct and to keep the service level and personalization as expected.