The Californian tech company Apple (AAPL) is making against all odds. Company announced on Thursday its quarterly figures, which showed that the average selling price hit new records during the last three monts ending on December. The new average selling price was 796 dollars.
According to the company press release, the most popular iPhone was the iPhone X. Although the shippments were down by 1 %, but the revenues were up 13 % to 88,3 billion dollars. This is also all-time-high record. The diluted EPS was 3,89 dollars, up +16%.
Apple sold 77,3 million iPhones during the period and 65 % of the sales came from international markets. Company is also making a quidance for the next period saying that the gross margin would be 38-38,5 %.
Other products, which include also Apple Watch & Apple TV, were up +36 % from the year earlier and were 5,4 billion dollars. Research and Development were 3,4 billion dollars, up nearly 19 %.
– We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November,” said Tim Cook, Apple’s CEO.
The company stock ended in New York to 170,85 dollars, up 0,21 %. Apple´s market cap is 853 billion dollars and return has been over 32 % during the year.