Jean-Claude Biver, the President of the LVMH´s Watch Division, estimates that Hublot will sell 250 million watches during the BaselWorld fairs. The event, which is seven days long started on the 21st and they will end next week Tuesday. Biver commented the fairs in the interview in the Basler Zeitung on Saturday.
The event is important for watch manufacturers for two reasons as Biver says: ” Naturally we would like to make turnover, but the direct contact with the customer is also important – and that is why the BaselWorld is a double win for us.”
There has been speculation about the future concept of the BaselWorld after the Swiss Group Swatch decided not to take part in the event. According to Biver, the LVMH Group, which includes watch brands Hublot, Tag Heuer Bvlgari and Zenith, has given time to the fairs and their decision to take part in the next year event will be decided next week.
He also critiseses the decision to integrate the Genf Salon de la Haute Horlogerie and Baselworld. According to the decision the two events would both be in April next year, when the Genf event has always been in January. Biver says that he would like to see both events to take place in January in order to have the full potential of a calendar year.