The Holiday shopping season starts in the US with the Thanksgiving and Black Friday this week. The financial markets have been watching the retail estimates for the season, but the general view is quite optimistic. According to Bloomberg the national holiday sales would be totally between 727,9 billion dollars to 730,7 billion dollars. 23 % of the total sales would be done online.

The figures based on the National Retail Federation give more confidence that this Christmas will increase the integration of the offline and online sales as well. Both channels are viewed a must for consumer experience and social engagement.

Amazon (AMZ)  was trading today up 0,91 % at 1813 dollars, while Target (TG) was down 0,47 % to 126,29 dollars and Macy´s was up 0,75 % to 15,48 dollars. The S&P 500 retail index have decreased by 1,92 % in a year.

The New York Stock Exchanges, NYSE and Nasdaq will be closed on Thursday for the Thanksgiving. On Friday the trading will resume, but the trading will be closed at 1 pm ET due to Black Friday.

In Europe and in the UK, the trading will be normal on both days. In Asia the stock markets are also open.


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