Once again, BaselWorld was the premiun place for jewellery and watch industry to be present. All the major industry leaders were saying the same thing: Basel showed the optimism the luxury industry is having in spite of the economic slowdown for example in Asia. Also recent studies from diverse research organizations indicate that the luxury markets are recovering this year in spite of the situation for example in Hong Kong.This was also the first time, when smartwatches were present.
The CEO of Tag Heuer Jean-Claude Biver, president of the LVMH Watch Division said that the BaselWorld has been one of the best years ever: the number of visitors was high and the sales figures were better than in recent years. Also the new smartwatch has gone so well that the company is sifthing the production from Asia to Switzerland, Chevenez according to the press person in the fair.
The Tag Heuer new smartwatches will be manufactured in the near future in Switzerland in the company production site in Chevenez. The Android-based smartwatch has been developed together with Intel and Google. Globally the smartwatch industry is expected to grow to 11,5 billion dollars in revenues according to Gartner with 50,4 million units sale.
The fashion and luxury industry leader Swarovski had again the largest pavilion in Basel. According to the company the new spring and summer collection features sleek and geometric lines. The company has launched “Chrystalline Hours”, the first automatic watch for women with sparkling 4000 crystals.
The famous Russian jewellery company Faberge presented their Lady Faberge timepiece with enamel champagne dial and of course Easter eggs. Here you can see the four Easter eggs in the Faberge pavilion.
The BaselWorld is also about the pavilions and design. Great masterpieces and craftmanship, nature as inspiration: flowers, butterflies and water falls. It is no wonder why this event gathers over 140 000 attendees for inspiration, luxury and design.