During the first months of this year, there has been much speculation about the new smart wearables and if the luxury watch industry will join the trend or not. Now the latest to inform about new wearable smartwatch is the TAG Heure company in co-operation with Google and Intel.
“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” the company said in the press conference in the BaselWorld 2015 last week. According to the company this will mean greater utility and value for people.
The markets are waiting for the Apple´s Golden Smartwatch launch this April, which will give new items for market development.
After spending some time in the London cafes – I noticed a splendid book about coffee. “The London Coffee Guide” by Jeffrey Young and Guy Simpson is an excellent guide to the world of coffee. I did not know that coffees are scored by different attributes like: aroma, flavour, aftertaste, acidity, body, sweetness, cleanliness, unoformity and balance.
But yes, one can learn always. For example sweet coffee can be delicate, mild, nippy or piquant. And sour coffee tangry, tart, hard or acrid. This is art like wine tasting. In London everybody can find their own favourite place to have some relaxing time with coffee and croisants, cinnemons or chokolade cookies. Or all together..?
For many customers coffee houses are places when you can read, write or meet friends. For me I appreciate also a wide variety of different magazines, newspapers and brochures. Sometimes it is good to leave the tablet on the table and consentrate with the paper printing.
Last time I really did find a coffee house, that offered the best of almond croissants in the city. Visit Apostrophe in the Baker Street, 19 and you find that the croissants that you can nor forget. Latte and almond croissant together 4,40 pounds.
It was a good decision when I decided to visit Le Mirador Kempinski Hotel in the lake Geneva area. I must say that the feeling of the hotel and the services were above all. First, the cardrive up to the mountains was a pure delight with all the Swiss Riviera atmosphere. Secondly the hotel welcoming services and the view in the reception made you take a breath again. One can seek for a better panorama view with mountains and lake.
Le Mirador Kempinski is well situated, only 50 minutes drive from the Geneva Airport. On the other hand, it has its own privacy and security, so it is relaxing sometimes to get out of the city just to have a break. And one can feel that the personnel also respect that feeling.
Integrated health and beauty
Hotel Mirador Kempinski is an interesting combination of luxury hotel with health and beauty. The hotel offers not only a large spa area with saunas, swimming pools, massages and fitness, but also very delicate Givenchy Spa treatments, the only Givenchy Spa in Europe and Mirador Medical center.
The Givenchy Spa gives you wellness above the clouds and it is possible to get various Givenchy treatments.
The Mirador Medical center gives you a professional care for example for different kind of skin types, hydrotherapy and light therapy. Services include also dental services. This Mirador service package is really something unique for business people. Now one can optimize all the needs with a short visit up to the mountains.
One Michelin restaurant
Kempinski is also investing in healthy nourisment and it is no wonder that the restaurant in the hotel has got a Michelin star for its gourment. For example the light evening antipasti with fresh salad was really for me when I arrived in the hotel.
And according to the hotel Kempinski the targets are even higher. In the future they are targeting to get three stars for their restaurant.
Hotel Mirador Kempinski is a place where you can have everything. From a private dinner to stakeholder meeting, or enjoying the lake view in your own terrace. This magnificient hotel cares for your wellbeing and beauty.
Companies thinking about their corporate responsibility strategy have to think also about their business strategy. Responsibility strategy is not working as a stand alone objective, but more as integrated strategy. One can define, the more innovative your corporate responsibility strategy is, the better business strategy you have. And vice versa.
See the 5 step action plan for innovative responsibility strategy:
1. Engage with your stakeholders: This is one of the basic questions you have. Defining your business is sometimes hard if you think that the basic business rules and segments are not working any more. Technology has enabled and changed so many industry sectors like media, telecom, forest, retail, music…you name it. Positioning, segmenting and searching for new business areas.
Materiality analysis is one of the key elements in the early steps of responsibility strategy. Benchmarking new trends and technology innovations are examples of risk management by the management. It is about innovative product development, new markets and opportunities.
One of the interesting & innovative new product launches has been the Lego (www.lego.com) 3D printing case. The Danish toy company was struggling with the problem of time: children like to spend more time in internet than anything else and this is a problem for their parents.The answer was 3D printing: the company made a digital effort to allow customers make their own digital models of buildings and castles and enabled this also in 3D printing. Lego wanted to solve the time problem and let users play in digital world but also with basic brics. This service was launced in summer in the US.
2. How about your roadmap, targets and KPIs? Your company has values and mission. How to get there and taking also environmental, social and financial aspects along? Set targets and make adjustments along the way. You need short and long term targets for value creation and for shared value. Remember also the difference between relative and absolute targets.
This shared value means that your company can also have a positive impact in your society in general. It is important that you notice that this is about your business and how it can be integrated for social good. For example many companies have turned into education and helping thus others to understand a business sector or service.
One example is the German software company SAP (www.sap.com), which has run several courses to educate people to understand the software business but also the company products. This education aspect is also embedded in several leading universities like Harvard and Stanford. Another example is Microsoft(www.microsoft.com) with its Innovation Centers. These provide Mircrosoft education and products for different stakeholders globally.
This overall value mapping takes into account the different aspects of internal and external stakeholders and define the corporate responsibility strategy value added for each group.
3. Execute your strategy: Implementing your corporate responsibility strategy is a marathon not a journey. This Cradle to Cradle or lifecycle thinking is not a campaign, it is about your business and margins. It is about your competitive edge and license to make business in the future.
For CEOs corporate responsibility is important while they think it has huge impact in brand, trust and reputation (69%). Secondly CEOs think it has impact in potential revenue growth (49%) and customer demand (47%). And it can have positive impact in employer branding (38%) and motivation (41%). This survey was done by Accenture in 2013.
4. Communications & Marketing: Good brands can handle crisis better, this is known. But you need communications and marketing strategy which implement these messages to different stakeholders in order to enhance your visibility, attract talent and improve brand value.
One of the key elements in this strategic communication is how well the company can explain and follow the impacts of the products and be part of the circular economy. It is good to pay attention to issue management in your business sector.
Global initiatives like Better Cotton Initiatives by co-founders Ikea and WWF aim to use less water and chemicals and provide better earnings and social benefits for farmers in India and Pakistan. According to the IKEA press release, the company uses 0,6 % of the global cotton production every year and cotton in included in 30 % of the group´s products.
5. Feedback & improvements: Corporate responsibility is about change and risk management and it is like quality checks all the way.
To define an innovative corporate responsibility strategy needs good homework, analytics and data management. The bigger the company the more important data management is. Cloud computing or green cloud help companies in their journey to be part of the circular economy.
Inspiring Basel World – jewelleries like flora and fauna
Have you ever been in Basel World – an exhibition for luxury jewelry and watches? Imagination and beauty are present here. It is also a place where the global industry professionals meet and discuss the future trends.
In 2014 the message was clear: luxury goods show very good progress in terms of revenue growth and new markets. According to the exhibitors, growth is coming especially from the US and Arabian markets as well as from Asia. For example these global luxury brands were present in the fairs: Chopard, Graff Diamonds, Fabergé, Hermés, Hublot, Louis Erard and Swarovski.
One of the shining element was the Swarovski exhibition with their crystal Mini-car. This auto was designed for the Royal family Catherine and William for their wedding. It consists of thousands of Swarovski crystals.
Luxury watches are fabulous and the variety of brands, colors, diamonds, precious stones, art, fine craftsmanship and functions are really amazing. Some of them also take the sporting elements into account like for example the Movado (www.Movado.ch), which is ultra-light, high-tech and strong performance design watch. The case and bracelet are made from carbon fibre.
Another interesting example is from Doxa (www.Doxa.ch), which vintage watches for women and men really are sophisticated, elegant and fashionable. Vintage Fusion Ladies and Vintage Fusion Pilot´s are retro pieces for limited amount of 100.
One of the global mobile phones companies Vertu (www.vertu.com) was also present in the fairs. According to their sales director Chris Bedworth, Vertu expects growing sales especially from Asia and the company has presented new models with different assessories.
You are reading a Comteam PUB+ magazine. It is tailored for professionals which are leaders in their own fields. Our aim is to share our passions and insights with our network and work with leading brands and quality products & services. Part of the stories are so called branded content which means that we have co-worked with our customers with content & concept.
But for your, our reader, we want to make high-quality, realiable and interesting stories while we know that the relationship to make an impression is a marathon, a life long journey and we want to keep that in mind.
This magazine is about lifestyle, fashion, business and finance, technology and of course sports in some senses. All those things that we love and want to share with you.
Looking forward for your comments and feedback and yes, keep in touch:)