Apple´s new Watch – fitness and health

Apple-Watch-Series4_watch-front-training_09122018Apple  Inc. ((AAPL) has today launched new series of Apple Phones and Watches. The Apple Watch Series 4 include the largest Watch display yet.  According to the company, the new Watch is fundamentally redesigned and re-engineered.

Apple says that the viewing area is over 30 % larger than before, but also the new technology improves the power efficiency – meaning that it should work the whole day on a single charge.

The Watch is having a new infographic display which enables users to have different functions at the same time. Like: air quality index, UV index, Heart rate, Activity, music, workout, breathe, weather.

According to Apple, they have developed the Watch further – to include the security of fall detection and Emergency SOS calls, if needed. The heart rate is monitored by  the Digital Crown Electrode in the Watch. The application is coming later this year, company says.

According to Apple, the Watch is becoming the information centre of users health data. It could include all this information:  activity, sleep, mindfulness, and nutrition.

It seems that the new Apple Watch is the first of its kind, a new Medtech product from Apple.

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CTA: Smartphones will soon rival TVs

Smartphones are becomming more and more common among the consumers in the US. According to CTA research smartphones will soon rival TVs as the most owned tech product with 87 % ownership versus 96 % for TVs. It is estimated that smartphones will match with TVs during the next five years.

New emerging tech categories include also for example Amazon Echo and Google Home. The ownership has risen to 22 percent.

Smartwatches are also gaining growth to 18 % of the US households. The increase is 6 % from year ago.

The CTA research was done during the Feb-March 2018 and it included 2016 persons.applewatch_nylon_photo_4

 

Lifestyle Tech

Xiaomi planning over 6 billion dollars IPO

Xiaomi, the Chinese smart-phone maker,  is planning to raise 48 billion HK dollars ( 6,12 billion US dollars) in the IPO in HongKong, the company said on Saturday. It would be the biggest Chinese tech IPO since Alibaba in 2014.

Mi MIX in white_01_preview

The Company will offer about 2,18 bilion shares priced between 17 and 22 HK dollars. The offering is starting next Monday and ending at Thursday. Trading of the shares is expected to start on July the 9th.

According to the founder, chairman and CEO Lei Jun the company´s revenue has exceeded 100 billion yuan (15,3 billion US dollars). The company was founded seven years ago. Xiaomi will be investing in global expansion and internet ecosystem.

Xiaomi is an internet company with smartphones and smart hardware integrated with its IoT platform.

Business Tech

Hublot CEO: Double digit growth this year – Chinese consumers ranking 1st

Hublot CEO Ricardo Guadalupe says that he expects the company to grow double digit, that is about 10-11 %, this year, well above the average luxury watch industry. Speaking to ComteamPUB+ he says that this year also the Chinese consumers will be the first big customer segment for this Swiss Luxury Watchmaker.

– This year will be very unique for Hublot. Our growth estimate is double digit that is 10-11 %, which is well above the 5-6 % average growth rate in the luxury watch industry this year. This year is also the first year for Chinese consumers to be ranked the number one. Our biggest growth is coming from the Greater China area, he says to ComteamPUB+.

Hublot, part of the LVMH Group (MC:FP),  is having 8 different brand stores in China and totally 18  in Greater China and the company is planning to open new stores globally so that the total stores would be around 100 in the next couple of years. This week the new opening is in Genf, Switzerland and in June they will open a new brand store in London, in the Old Bond Street.

-We want that our customers can experience the Hublot brand when they are travelling. So this is also important that the store locations are fitting our targets. We also want to demonstrate our strong brand, he explains.

Digital transformation in the focus

Digital transformation is in the focus of luxury watch industry nowadays. Companies are building different customer experiences in the internet with storytelling and strong social media channels. For example Hublot is having 2,9 million Instagram followers and in Facebook they are having 4,1 million followers.

-Digital transformation is shaping our industry. For example Hublot is having now 50 % of its advertising costs in digital channels compared to other media channels. And we are planning to build our own e-commerce platform in the couple of years. We want Hublot digital boutiques to offer a new Brand experience to our worldwide customers, he adds.

This e-commerce has been very difficult with the luxury watch industry because of the pricing and brand value. For example another Swiss luxury watch company, Richemont, has decided to buy back their luxury watches from external dealers. This has caused the company 200 million euros profit fall according to the Financial Times.

Mr Guadalupe sees the market differently and says that Hublot would not have to do the same thing than Richemond.

-We know our customers and we track the watches we sell. Hublot has no stock while our production is in line with the demand, he explains.

Hublot´s annual production is about 50.000 units, price range from 6000 – 50.000 euros each and the production site is in Nyon, Switzerland. The average price is 20 000 euros according to the company.

The first smartwatch, Hublot Big Bang Referee

During the BaselWorld2018 Hublot also launched its first smartwatch, operating with Android. This luxury smartwatch is part of the company partnerships with FIFA World Cup now in June in Russia.

-We are thrilled with the feedback from this watch, Hublot Big Bang Referee FIFA World Cup Russia 2018. This is really the first smartwatch for us and it is also seen as the first marketing tool for our FIFA partnership. We have invited about 1000 stakeholders in our FIFA events and we are looking forward for this big event, Mr Guadalupe comments.

The luxury smartwatch industry is very diversified. Apple Watch is the market dominant, but other luxury watchmakers like Louis Vuitton, Hermes and Tag Heuer are also in the markets with their smartwatches. In the LVMH Group, the development of the smartwatches, is being taken care of the internal development unit.This is also the way the Group can have efficient R&D expenditures. 

It is estimated that the global smartwatch sales would exceed 141 million units this year, while the estimates for the last year were 75 million units. In 2016 the sales were 38 million units.

Hublot was the first luxury brand to invest in football and has partnered with football for over 10 years and the company has different brand ambassadors like Pele, Usain Bolt, Dwyane Wade, Justin Rose, Dustin Johnson and Lang Lang.

The company has worked with the luxury car manufacturer Ferrari for many years and according to Mr Guadalupe some kind of connected smartwatch with Ferrari might be one option in the future.. The autonomous, connected cars can have also new innovations for smartwatches.

-When we work with smartwatches, it is good to remember that it is totally different market compared to mechanical watches, which is our core business. But working with wearables we want to show the innovative, unique and piece of art work in our products, he says.

The launched Hublot Big Bang Referee smartwatch enable users to take part in the FIFA game by sending them notifications and live score updates.The company says they have produced 2000 units of this watch so far.

Hublot and sustainability

As part of the LVMH Group, Hublot has also developed tools to track for example the raw materials in the luxury watches. Sustainability is becoming more common and part of the luxury watch industry processes more.

-We use different raw materials like gold, diamonds and titanium in our products. Sustainability means for us that we track the sourcing of the materials as good as possible and want to expand that analysing and recycling also in the future, he explains.

Quality, passion and details

But what does the CEO do at home?

-I am a football fan and therefore it is a pleasure for me to work in collaboration with FIFA. This is a third World Cup for me. And when I am at home, I like to cook. Gastronomy is my hobby as well  You know: it is like watch making: quality, passion and details, he says.

© Päivi Härkönen, ComteamPUB+

Lifestyle Tech

BMW´s new electric Concept iX3 -range 400 km

 

P90301493_highRes_bmw-concept-ix3-04-2BMW´s new electric concept iX3.

BMW Group  (BMW:GR) is working hard with electric cars. The company has  published a new electric concept car,  iX3  at the Auto China 2018 show in Beijing.

This is the first model from the BMW brand to be driven purely by electric power as fully-fledged Sports Activity Vehicle (SAV).

– The expansion of locally emission-free mobility vehicles is one of the key areas of centralized action, alongside with automated driving, high-end connectivity and new digital services, which are driving the company’s transformation of the mobility industry as part of the NUMBER ONE> NEXT strategy.

According to BMW, the launch of the fifth-generation electric drive system technology  makes integration into different vehicle architectures significantly easier. The individual components of this new BMW eDrive technology stand out with their lower weight, scalability and compact construction.

– The electric motor, transmission and power electronics are now grouped into a single component, making it much easier to integrate them into different vehicle architectures. Plus, their modular construction enables them to be adapted to the performance levels required and the available space. Another notable element is that the electric motor does not need any rare earths, which means the BMW Group is not dependent on their availability, the company says.

The version of the fifth-generation electric motor developed for the SAV generates maximum output of over 200 kW/270 hp. The likewise model-specific high-voltage battery has a net capacity of over 70 kWh, which is enough to give the electric SAV a range of more than 400 kilometres (249 miles) in the WLTP cycle.

Another major feature of the high-voltage battery  is its optimised charging capability. The energy storage system has a newly developed Charging Control Unit and is designed to be hooked up to fast-charging stations generating up to 150 kW. The highvoltage battery can be charged in just 30 minutes from one of these stations.

BMW i is also associated with  DriveNow (car sharing), ReachNow (car sharing 2.0), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces).

 

Business Tech

BMW´s new autonomous driving campus in Munich

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The BMW Group  (BMW:GR) has opened its new autonomous driving campus in Germany,  Munich this week. This new centre reflects the company´s target to innovate and develop new standards for the future and to increase the sustainability leadership.

– 15 months ago, the BMW Group took the decision to pool together its development expertise in the fields of vehicle connectivity and highly / fully automated driving at a single location. The campus, which offers 23,000 square metres of office space with room for 1,800 employees, was completed in record time. The site’s optimum infrastructure, its proximity to the Research and Innovation Centre, and the nearby link to the motorway network helped to swing the decision in its favour, the company says in the press release.

The autonomous driving campus is using modern office interior design and technology in order to integrate the working as smooth as possible, from development to testing.

– This means, for example, that a software developer working at the new campus can immediately test out freshly written code in a vehicle that is just a short walk away, the company says.

Business Tech

Spotify to start trading April 3 in NYSE

spotify_logo_rgb_green

Music streaming company Spotify will start trading in the New York Stock Exchange on the 3rd of April. According to the company and Wall Street Journal the trading code  in this direct listing will be “SPOT”.

Spotify is having about 159 million active users monthly and majority of the revenues comes from the premiun packages. The average revenue per premium user (ARPU) has declined to 5,32 euros last year from 6,20 euros in 2016.

Spotify´s revenue was 4,1 billion euros last year, up 39 % from year earlier. The loss was 1,24 billion euros, up from 539 million euros in 2016.

According to the company, Spotify is planning to increase its R&D team in London and make it a global R&D hub for the group. Spotify spokespersons comment that the car will be an important part of the company growth in the future, while 30 % of music listening will happen in the car. Spotify has also a venture with Tesla Europe.

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