Apple to integrate a new phone and content – Apple TV+

The US ecosystem provider Apple (APPL) has today announced the new iPhone 11 and news related to Apple TV service. The company is integrating the iPhone and tv content so that all new iPhone buyers get one year free tv stream from Apple.

– Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10 can enjoy one year of Apple TV+ for free. Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software, the company said in the press release.Apple-tv-plus-launches-november-1-the-morning-show-screens-091019According to the iPhone launch the new iPhone 11 will cost 699 dollars and the Pro-model starting 999 dollars and iPhone 11 Pro Max 1099 dollars. The new models should be available from September 20th.

The Apple TV service will cost 4,99 dollars per month.

In Wall Street, the Apple news were taken positively and the company shares were trading up 0,11 %, while for example the other streaming service providers were down: Disney (DIS) shares were trading down  -2,71 % as well as Netflix (NFLX)  -3,52 %.

The general Dow Jones index was trading slightly down -0,14% and technology Nasdaq-index  -0,50%.

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Tech stocks up in Wall Street – RealReal +12 %

The tech stocks soared up in Tuesday trading in New York. Apple´s (AAPL) stock closed up 4,23 % to 208,97 dollars due to the tariffs delays in the US China trade negotiations. Also retail gained and for example Amazon (AMZN) closed up 2,21 % to 1824 dollars. The tariffs delay is expected to help the Christmas shopping as well.

The re-used luxury online shop RealReal gained over 12 % in trading. The company published its second quarterly figures ending June 30th. According to the press release the total revenue gained 51 % to 71 million dollars from a year earlier and the average order value was 452 dollars. The net loss was 26,8 million dollars compared to the loss of 17,6 million dollars a year ago. The company had the IPO in the beginning of July.

Tesla (TSLA) was also up, 2,62 % to 235 dollars and Ralph Lauren (RL) also up 1,61 % to 93,41 dollars. The retail company Macy´s was also up, 0,41 % to 19,36 dollars. The company is to publish its figures on Wednesday.

Dow Jones- index closed up 1,44 % to 26 279 points, the large S&P 500 -index closed up 1,48 % to 2926 points and tech-index Nasdaq closed 1,95 % to 8016 points. Semiconductor sector index closed up 2,95 % to 1489 points.

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New Apple ecosystem service: the credit card

Apple (AAPL) announced yesterday that the new credit card with Goldman Sachs (GS) will be available to all iPhone owners in the US later this month. Apple said earlier in March that it is developing this credit card with Goldman.

This new credit card will be part of the Apple ecosystem, with all the payments and pay back & messaging functions. According to Apple, the new card do not have a visible number on it, but it has a secure chip inside and the iPhone can generate virtual numbers for online and over-the-phone shopping.

The credit card will offer customers Daily Cash on the purchases, from 3-1 % of the purchases depending on the transaction and the Cash can be used like any other cash or send to friends. The cash is paid back to customers every day.

Apple has around 50 million Apple Pay users in the US and this service will be also part of the Goldman Sachs Marcus – consumer business. According to Apple, Goldman Sachs will not get the right to use or sell the data for marketing purposes.

Apple´s shares closed yesterday up 1,89 % to 197 dollars  and the shares of Goldman Sachs (GS) also up, 2,15 % to 206,1 dollars in New York.

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Apple and Intel confirmed the chips deal

The US Apple (AAPL) and Intel (INTC) have confirmed and agreed the deal that Apple is buying the smartphone chip asset from Intel for 1 billion dollars. It means that Apple gets 2200 new employees and a portfolio of patents.

The deal was announced at the same time as Intel announced its quarterly figures. According to Intel, its sales declined 3 % to 16,5 billion dollars from year ago, but earnings fell 17 % to 4,2 billion dollars due to the changes in the US China trade situations. From April guidance, the revenue was 900 million dollars higher.

For Apple this means a new power in its supply chain and development of new products for 5G wireless network. At the moment, iPhones do not support the 5G but according to market estimates this situation is expected to change next year.

Intel retains the right to develop 5G chips to non-smartphone products like for internet of things. According to the new guidance for the third quarter, the revenue is expected to be 18 billion dollars with operating margins 33 %. The third quarter report is going to be announced on October 24th after the market close.

Intel´s share closed down 1,4 % to 52,16 dollars and Apple´shares were also down, 0,79 % to 207,02 dollars in New York.

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Apple´s chief design officer to form own company – Bloomberg (updated)

According to Bloomberg News, Jony Ive, Apple’s chief design officer, will depart the company later this year to form an independent design company. According to the news, he will continue to have Apple among its primary clients.

– Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future, the CEO Tim Cook said in the press release.

According to Apple, the design team will in the future include for example Evan Hankey and Alan Dye to report to Apple´s chief operating officer.

-Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer. Both Dye and Hankey have played key leadership roles on Apple’s design team for many years. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio.

Apple (AAPL) shares were trading on Thursday down 0,03 % to 199,70 dollars, market cap 919 billion dollars.

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Hublot CEO: China markets the main focus (updated)

Hublot, one of the leading luxury watch makers in Switzerland, is targeting China markets even more. The company, part of the LVMH (LVMH) Group, market cap 186 billion euros, and its Watch division, said the same thing already a year ago, but the target is still the same. According to the CEO Ricardo Guadalupe, Hublot is aiming to become one of the leading watch brands in China and Greater China.

– We are focusing on China and Greater China markets. Our aim is to be one of the leading watch brands in China and Greater China, Mr Guadalupe said in the ComteamPUB+ interview on Thursday.

The company has not revealed the export figures, but according to Swiss Watch Industry information the China, Hong Kong and Singapore markets totalled nearly 30 % of the overall Swiss watch exports. In May the export totalled over 2 billion Swiss francs, growth 11,4 %. The biggest growth was in the premium & luxury watches, which are priced over 3000 francs.

The company is expecting a very strong growth for this year. The double-digit growth is said to continue “over the end of the year” according to Mr Guadalupe.

China is seen one of the fastest growing luxury markets in the future. In 2018 the Chinese consumers spent about 115 billion dollars on luxury items, which is one third of the global spending. And this is expected to growth in the future also so that by 2025 40 % of the world’s spending on luxury goods would be by Chinese consumers (McKinsey). So, it is not a surprise that Mr Guadalupe is talking about China.

Is luxury becoming more common?

This question is about the luxury spending and how the luxury markets are expected to develop in the future. But Mr Guadalupe has a point.

-Absolutely not for the real luxury, he says.

And he is referring for the real thing. Real luxury has always its prestige and value among its users. And this is also part of the demand for the vintage or retro luxury items in the markets at the moment.

For example financial markets are expecting the US company RealReal to be listed in New York. The company is an online marketplace for luxury products and according to the company info the trading of the shares are expected to start today, not yesterday as earlier estimated. The company raised 300 million dollars, at 20 dollars each, above the 17-19 dollars range earlier estimated. Sustainable, circular luxury is also entering the main markets.

Hublot and “Art of Fusion”

The clear sustainable standing point for Hublot is the materials. The company has been innovative and finding new ways to integrate different materials in the watch production over years. It is part of the company ideology of the Art of Fusion – the way the tradition of high-quality Swiss craftsmanship and innovation can be combined.

The material lists include magic gold, carbon, rubber, aluminium, ceramic, king gold, palladium, platinum, stainless steel, tantalum, titanium, tungsten, zirconium, osmium and aluminium. Hublot can say that it has clearly been the innovator in this area in the Swiss watch industry.

The company says that it is now also working with sustainable bags while the banning of plastic bags is already a trend in Europe.

Collaboration with Ferrari and FIFA

– The collaboration with Ferrari and our involvement in FIFA World Cup are our two main partnerships, Guadalupe says.

– This year we have two collaborations with Ferrari. The Classic Fusion Ferrari GT, which is an elegant and contemporary piece that draws inspiration from the “Gran Turismo” universe. And the Big Band Scuderia Ferrari 90 ans. This is a model that reflects the rich history and heritage of Scuderia Ferrari, he continues.

Japanese food and sea

But what does Mr Guadalupe do for the summer time? Japanese food and sea.

– Food can be compared to the watch industry in a certain way for their attention to quality, time and details. I like to spend my holidays in the Mediterranean, at Mykonos or Ibiza. Holidays is for me synonymous with relaxing, sport and good food, he concludes.

Hublot, which was founded in Switzerland in 1980, has made the journey with innovation and unique products. Watches like Big Bang have paved the way to new flagship collections like Classic Fusion and Spirit of Big Bang.

Picture: Hublot classic watches from BaselWorld 2017-2019

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