Graff: The first automatic Lady Watch with 519 diamonds

The Swiss-UK luxury company Graff has launched its first automatic timepiece for ladies during the BaselWorld2016. It features a grand date complication and a dual time with day and night indicators. The luxury watch has also mother-of pearl dial with rose gold lugs and with with alligator strap.

This Icon Ceramic Watch is embedded with 519 finest diamonds making the diamond design and overall style very modern and chic.

Throughout its  history, Graff is said to have handled more diamonds of rarity and beauty than any other jeweller, perhaps most notably the House has cut and polished four of the five largest diamonds uncovered this century and remains the leader in the production and retail of exceptional diamonds and precious gemstones. Today, after more than five decades at the pinnacle of the luxury jewellery industry Graff continues to push the boundaries of evergreater innovation and excellence.

Founded in 1960 by Laurence Graff, the company remains a family business, with Francois Graff (son of Laurence) as the CEO and two other family members directing design, merchandising and production. 

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BaselWorld2016- trends in the jewellery and watch industry

Once again, BaselWorld was the premiun place for jewellery and watch industry to be present. All the major industry leaders were saying the same thing: Basel showed the optimism the luxury industry is having in spite of the economic slowdown for example in Asia.  Also recent studies from diverse research organizations indicate that the luxury markets are recovering this year in spite of the situation for example in Hong Kong.This was also the first time, when smartwatches were present.

The CEO of Tag Heuer Jean-Claude Biver, president of the LVMH Watch Division said that the BaselWorld has been one of the best years ever: the number of visitors was high and the sales figures were better than in recent years. Also the new smartwatch has gone so well that the company is sifthing the production from Asia to  Switzerland, Chevenez according to the press person in the fair.

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The Tag Heuer new smartwatches will be manufactured in the near future in Switzerland in the company production site in Chevenez. The Android-based smartwatch has been developed together with Intel and Google. Globally the smartwatch industry is expected to grow to 11,5 billion dollars in revenues according to Gartner with 50,4 million units sale.

The fashion and luxury industry leader Swarovski had again the largest pavilion  in Basel. According to the company the new spring and summer collection features  sleek and geometric lines. The company has launched “Chrystalline Hours”, the first automatic watch for women with sparkling 4000 crystals.

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The famous Russian jewellery company Faberge presented their Lady Faberge timepiece with enamel champagne dial and of course Easter eggs. Here you can see the four Easter eggs in the Faberge pavilion.

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The BaselWorld is also about the pavilions and design. Great masterpieces and craftmanship, nature as inspiration: flowers, butterflies  and water falls. It is no wonder why this event gathers over 140 000 attendees for inspiration, luxury and design.

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