Designed diamonds for you


Ajay Diam is one of the leading diamond manufacturer, which is operating in Switzerland and in HongKong.  According to the company, it has been operating with the Swiss Watch Industry for years and they supply non-synthetic diamonds specializing in 8/8 and 32/24  small size diamonds from 0,6 to 2,4 mm for any Color and Clarity.

Ajay Diam is a member in the Responsible Jewellery Council, which is an international not-for-profit organization for sustainable diamond companies: from mining to retail. The company has over 500 employees – to help deliver 100 % natural diamonds: scanned, inspected and sealed by their HongKong factory. One of their end customers is Burberry Watches.





Graff Luxury Watches with butterflies

The nature has been a major inspiration for Graff Diamond´s craftsmen in Geneva and in London. One of the Luxury Watches Models is the Butterflies series with different colors and variations.


Princess Butterfly watch is set in white gold with 66 baguette diamonds. The butterfly wings are available in different variations – for example full diamond, ruby, sapphire and diamonds with sapphire detail.

Featuring white, pink or yellow diamonds, the intricate markings of a butterfly’s wings are illuminated with the finest gemstones, creating a work of art. The watch incorporates a highly innovative, jewelled mechanism which is pushed to reveal the secret 17mm watch dial set with mother of pearl and the movement with quartz.



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Patek Philippe – elegance with luxury


Patek Philippe is known for its high-quality craftmanship. These models brings the tradition, independence and emotions with luxury to its customers.

The company has also made a new version of the traditional 240 movement watch, which is celebrating its 40th anniversary this year. This luxury watch is made from white gold, mother of pearl, rare white diamonds and rose sapphires. It is elegance with ultra-thin self-winding.

This ladies luxury watch is an excellent choice fo a larger timespiece with precious luxury settings. The Watch oscillates very precisely, assuring a daily rate tolerance of -3 to +2 seconds.

The watches have the Patek Philippe Seal, which is more than traditional quality standard. According to the company, the Seal means company´s own quality label related to manufacturing, precision and lifelong maintenance. The company is family owned, based in Geneva, and it has about 2400 employees globally. The annual production is about 58.000.


Breitling SuperOcean is a Classic

The Breitling SuperOcean Heritage is a Classic. According to the Swiss company, Breitling has redesigned its Superocean Héritage line, dedicated to modern-day explorers. The result is a new face as original, pure and dynamic as ever, for this highly successful collection that is celebrating its 60th anniversary this year.

To mark the 60th anniversary of this pioneer of wide-open spaces, Breitling had reinvigorated its iconic design while maintaining its unique character. The main development took the form of a new steel bezel with an ultra-hard high-tech ceramic ring that is scratchproof and extremely shock-resistant. The elimination of the metal ring surrounding the minute circle means the bezel appears to form a seamless whole with the dial in a matching color, adorned with the original Superocean logo.

The Superocean Héritage II is interpreted in two watch sizes (42 and 46 mm) and as a 46 mm chronograph, all available in three colors: black, blue and bronze. The latter versions are available with an exclusive brand-new rubber-leather strap in the same color and enhanced by contrasting stitching.


The start of the Sailing Season

The start of the Sailing Season and the new Rolex.  Rolex Yacht-Master 40 is a new Oyster Perpetual with everose gold and black gloss finish dial. This nautical luxury watch has multicolour sapphires, green tsavorities and one diamond.

And because of its nature, it is waterproof to 100 metres. The co-operation with Rolex and Sailing stretch back to the 1950s.

The second model of the Yacht Master series is the Yacht-Master ii. This professional regatta watch was created in 2007. It features an exclusive function developed by Rolex: a programmable countdown with a mechanical memory that can be synchronized on the fly. A function that is required for precise timing during the crucial starting sequence of a regatta.

Design Lifestyle

Jewelleries for summer celebrations

Spring and summer time celebrations start with classic cherry blossom. Here we have listed some of the summer jewellery items for you and your loved ones. In the luxury watches, this is my favorite: Harry Winston and their classic view of this powerful blossom.


Chopard  “For You”, a fine watch and jewellery collection, introduces white gold jewellery set with delicate pear-shaped diamonds or emeralds blossoming in a sparkling corolla. Chopards “For You” was launched in the Baselworld 2017.


Faberge has desinged new “Three colors of Love collection” set with engagement and wedding rings including emeralds, rubies and sapphires. There are also matching rings for her and him, #sayyeswithcolors.


GraffDiamonds has got inspiration from butterflies and this time in red and blue.  These jewellery watches are called Princess Butterfly collection and they combine the beauty of diamonds and gemstones. Behind the Princess Butterfly’s show-stopping exterior is a jewelled timepiece.

 Päivi Härkönen

Design Lifestyle

Hublot to launch smartwatch-straps in October


The Swiss luxury watchmaker Hublot, part of the global French luxury group LVMH (MC:FR), is planning to enter the smartwatch industry. According to its CEO Ricardo Guadalupe the company is developing the new fusion in Silicon Valley, California with a software company.


  • We are planning to launch it in October this year and the main idea is that we will keep the traditional watch as it is, but we will add the smart part of the watch in the strap. We will operate both with Apple and Android systems, Mr Guadalupe said to during the BaselWorld2017 in Basel, Switzerland.


Hublot is one of the few luxury watch companies that has survived the industry downturn with growth figures. According to the company information, Hublot´s revenue growth last year was 4 %, while in the industry the fall was nearly 10 percent.


  • The luxury watch industry has suffered from the Chinese economy, but for Hublot this has not been the case, while most of our watches has been bought by customers in Japan, US and Middle East. And our customers value our strategy of fusion, for example we use different kind of materials in our watches, he said.


Hublot has developed watches with different kind of material fusions like Carbon and Leather, Titanium and Ceramic and Gold with Textiles (like linen, jeans or also vintage fabric).


One of the innovations is also Magic Gold, which is a completely new type of gold developed by Hublot.  An expert fusion of ceramic and liquid gold, 18K Magic Gold must, like all other 18K alloys, be composed of 750 ppm pure gold; but the inclusion of ceramic has made it the world’s first scratch-resistant gold, unlike traditional 18K gold.


These innovations and the desire to be near customers through sports and arts have resulted for example the long partnership with Ferrari.


Ferrari is celebrating its 70 years this year and Hublot is also launching a new Ferrari watch to celebrate the milestone. This Big Bang Ferrari is one of the Ferrari watches Hublot is making every year. Techframe is a new timepieces presented during Baselworld to tribute to this anniversary and will stand alone next to the Big Bang Ferrari collection.


Hublot is based in Nyon, Switzerland and it has 70 boutiques globally. Last year the company opened its New York flagship boutique in the Fifth Avenue.

Päivi Härkönen


Hublot CEO Ricardo Guadalupe

Ferrari watches by Hublot

Classic Fusion Italia Independent Watch

The Art of Fusion – Magic Gold by Hublot

The final testing of watches


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