Intel: Focus on diversity globally – sport watch at the end of 2016

Intel (INTC) will focus more on diversity issues globally and to use conflict-free materials in its processors. The company CEO Brian Krzanick announced the targets during his keynote presentation at CES2016 in Las Vegas today.

– When Intel started its work to address conflict minerals and gaps in diversity and inclusion, we were told by many people that our goals were unrealistic and would be impossible to achieve,” Krzanich said. – Our collective efforts show that we can influence entirely new and different ways of doing business that also improve the human experience, he stressed.

The company also announced several interesting co-operations projects with leading industry brands that will use technology and data analytics to benefit people’s overall health, fitness and athletic performance. Intel announced plans to work with ESPN* and Red Bull Media House* to design Intel-powered solutions that empower athletes and bring amazing viewing experiences to life, and joint efforts with Oakley* to personalize and advance the tools people use to be more active.

– Oakley is the first Luxottica Group brand that Intel is working with to fuse premium, luxury and sports eyewear with smart technology. Engineered with Intel Innovation and crafted with Oakley’s high-quality design and materials, the smart eyewear is designed to provide runners, cyclists and workout enthusiasts with in-the-moment feedback and analytics, helping to track progress and improve real-time performance, according to the press release.

Announcements includes also the strategic partnership with New Balance running shoes, tailored with 3D and disclosed plans to develop a smart sport watch available for the 2016 holiday season.

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The future of auto at CES2016

PrintWhen I wrote about the same topic last year, I did not quess that so much would be happening in the auto industry. During the year for example the emission scandal in Volkswagen has been in the headlines, but also the self-driving and electric vehicles have been the main topics.

Maybe one of the reasons for this is, that automobiles are becoming more like mobile devices,

as Volkswagen´s (VW) keynote speaker Dr. Herbert Diess, member of the Board of Management of Volkswagen AG,  very good put it in his presentation in Las Vegas today.

The word largest consumer electronics fairs CES will gather around 150.000- 170.000 attendees during the show in Las Vegas this week. Also this has changed to be one of the main events for automakers as digital services and internet of things will change the driving totally.  There are more than 115 automotive tech companies in the exhibition, up 25 percent from a year earlier.

According to Consumer Technology Association internet of things will drive consumer tech industry to 287 billion dollars in revenues in the US.

One of the interesting things in the Volkswagen presentation was the future of automated driving. They have reinvented the Budd-e, now electric car, with direct connections to your home, kitchen devices and for example the doorbell. The company is also embedding environmental technology inside the car. Volkswagen´s partner in the home devices is LG. This long-distance, future zero-emission car will be ready for consumers at the end of decade.

– The world premiere of the BUDD-e shows the next step towards the mobility of the future. Its newly developed electric drive enables a driving range of up to 533 kilometers (NEDC) / 233 Miles (EPA estimated real-world driving range). One of its highlights is the charging cycle. It is possible to charge the battery to 80 percent of its capacity within just around 30 minutes, the company said in the press release.

During his presentation Dr. Diess told the audience several times, that the company is truly sorry and apologize the scandal. – We are working night and day in order to fix the 11 million cars, of which 8,5 in Europe, he continued.

The company also launched a new electric Golf-car, with more intelligence and voice commands inside the car. The selling will start later this year and one feature is that there is no buttons in the panel.

The company share price has fallen by 42,11 percent from June 2015 due to the emission scandal in the US and Europe.

Business Tech