Intel: Focus on diversity globally – sport watch at the end of 2016

Intel (INTC) will focus more on diversity issues globally and to use conflict-free materials in its processors. The company CEO Brian Krzanick announced the targets during his keynote presentation at CES2016 in Las Vegas today.

– When Intel started its work to address conflict minerals and gaps in diversity and inclusion, we were told by many people that our goals were unrealistic and would be impossible to achieve,” Krzanich said. – Our collective efforts show that we can influence entirely new and different ways of doing business that also improve the human experience, he stressed.

The company also announced several interesting co-operations projects with leading industry brands that will use technology and data analytics to benefit people’s overall health, fitness and athletic performance. Intel announced plans to work with ESPN* and Red Bull Media House* to design Intel-powered solutions that empower athletes and bring amazing viewing experiences to life, and joint efforts with Oakley* to personalize and advance the tools people use to be more active.

– Oakley is the first Luxottica Group brand that Intel is working with to fuse premium, luxury and sports eyewear with smart technology. Engineered with Intel Innovation and crafted with Oakley’s high-quality design and materials, the smart eyewear is designed to provide runners, cyclists and workout enthusiasts with in-the-moment feedback and analytics, helping to track progress and improve real-time performance, according to the press release.

Announcements includes also the strategic partnership with New Balance running shoes, tailored with 3D and disclosed plans to develop a smart sport watch available for the 2016 holiday season.

Business Sports Tech

How to get started with corporate responsibility?

During the last month I have been following different kind of concepts and reports that take corporate responsibility into account. Some are parts of formal annual reporting, or CSR reports and some are marketing concepts talking about sustainability or corporate responsibility. And then there is the ESG world with financial institutions and their own reporting models as part of the UNPRI organization. So there are different kind of angles, reports and communication to this topic.

But what is the common thing for each of them? It is about the competitivness of the company. The channels, the target audience and the tools may be different, but the outcome should be the same. Corporate responsibility is the future key for business success, as Mr. Bruce Oreck, the US Ambassador in Finland, said a couple of years ago in Helsinki. And yes, corporate responsibility is one of the most important elements in corporate strategy framework.

And this integrated thinking is becoming more common, partly due to the legislation of corporate reporting of non-financial information but also due to the fact that investors and consumers are interested of these issues. And if you think about listed companies, the fact that ESG-investors are growing douple-digit in Europe, make the new investor target group interesting for many listed companies.

For coprorate management the big question is to make innovative corporate responsibility strategy which helps to determine the relevant business opportunities, targets, KPIs, risks but also for to create shared value in the long term. But it is also about gathering the data, collaborate with the value chain, manage the change and communicate it with different stakeholders. Much of the work is also analysing the outcomes and making needed adjustments.

There is no one size fits for all type thinking in this strategy work. But companies starting to make the big change, environmental issues are in the front line and carbon footprint might be the first question the investors are asking. And what is your impact in your value chain?

Päivi Härkönen