Graff Luxury Watches with butterflies

The nature has been a major inspiration for Graff Diamond´s craftsmen in Geneva and in London. One of the Luxury Watches Models is the Butterflies series with different colors and variations.


Princess Butterfly watch is set in white gold with 66 baguette diamonds. The butterfly wings are available in different variations – for example full diamond, ruby, sapphire and diamonds with sapphire detail.

Featuring white, pink or yellow diamonds, the intricate markings of a butterfly’s wings are illuminated with the finest gemstones, creating a work of art. The watch incorporates a highly innovative, jewelled mechanism which is pushed to reveal the secret 17mm watch dial set with mother of pearl and the movement with quartz.



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Graff: The first automatic Lady Watch with 519 diamonds

The Swiss-UK luxury company Graff has launched its first automatic timepiece for ladies during the BaselWorld2016. It features a grand date complication and a dual time with day and night indicators. The luxury watch has also mother-of pearl dial with rose gold lugs and with with alligator strap.

This Icon Ceramic Watch is embedded with 519 finest diamonds making the diamond design and overall style very modern and chic.

Throughout its  history, Graff is said to have handled more diamonds of rarity and beauty than any other jeweller, perhaps most notably the House has cut and polished four of the five largest diamonds uncovered this century and remains the leader in the production and retail of exceptional diamonds and precious gemstones. Today, after more than five decades at the pinnacle of the luxury jewellery industry Graff continues to push the boundaries of evergreater innovation and excellence.

Founded in 1960 by Laurence Graff, the company remains a family business, with Francois Graff (son of Laurence) as the CEO and two other family members directing design, merchandising and production. 

Design Lifestyle

Brilliant Design – Graff Diamonds

To celebrate Laurence Graff´s 60th anniversary working in the jewellery industry and to mark the success of Graff Diamonds globally, Hair & Jewel has been recreated. Featuring 22 individual jewellery pieces including a number of the world´s rarest and most valuable diamonds, it showcases Graff´s renowed expertise for creating the most fabulous jewels in the world.

The re-creation of Hair & Jewel (B&W)

FloralGraff watch features a watch face echoing the shape of a flower, its multiple, layered petals composed of incredible, dazzling diamonds. FloralGraff watch is one of the most unique and breathtaking designs available from Graff watches, showcasing the finest design, craftmanship and Swiss watch making skills with the most fabulous jewels in the world.


MasterGraff Minute Repeater features a flying tourbillon encircled by a small seconds discs, combines horological brilliance with true beauty. The dial is hand made from pure mother of pearl, carved with radial motif that shimmers elegantly in the light.


BabyGraff Trilogy has been inspired by three classic diamond cuts: emerald, heart and brilliant. Each of the versions emphasizes the simplicity and innovative design.

GW Graff Trilogy alt