The modern and chic design is the trademark of the Danish Obaku timespieces. Obaku, which takes its heritage from the Asian Zen philosophy, is combining total balance in body and mind. This harmony is part of the design with minimalism and simplicity. The Obaku watches integrate Nordic and Asian cultures.
– All Obaku watches are timeless and will stand the test of time. The designs strives to offer affordable luxury using both luxurious materials and unique designs with attention to the details, and representing the sheer beauty of a great design. It values the truth and calmness, the company says.
The founder of the company, Danish-born Mr Johannes Arvin, has been taking part in the BaselWorld for a long time, nearly from the beginning.
– I started importing watches to Denmark in 1976 and moved to Hong Kong in 1982, where I already have opened the company Creon Enterprises Ltd in 1980. The company changed to Comtech Watches Co. Ltd. In 1994 and we have been designing, developing and manufacturing for a great number of watch brands ever since. After losing the production of Skagen watches in 2007, our biggest customer, we decided to start our own designer brand, Obaku, based on the best experiences from the past 30 years, he says to ComteamPUB+.
He met a Chinese woman Catherine Y.L Chan and soon they noticed that they share same passion for watches, traditions and design. The Nordic and Chinese design and culture integrated.
Mr Arvin has seen the ups and downs in the luxury watch industry, but he believes that the BaselWorld will continue.
-It is quite clear to me that BaselWorld will continue. This is an extreamly important event for the industry and its stakeholders. This is rare event with exceptional products and people, he reminds.
Now the Obaku has grown to international brand with representative offices in 70 countries and it is operating internationally. Comtech Watches Co. Ltd. and Obaku Ltd. are selling more than 2 million watches per year. The design of the watches is done in Denmark, but the production is mainly in Asia with its head office based in Hong Kong.
One of the designers is the Danish Christian Mikkelsen, gradutated from the Danish School of Architecture in Aarhus.
-When I design a watch, I think of it as much more than a time keeper. For me a great watch should be a joy to look at, to touch and to wear. It should bring an emotion that speaks to people and brings out an expression of their personality, he says.
One of the new BaselWorld watches is also Kvadrat, which is a square watch with steel, gold or rose.
– Obaku already has a square watch in its collection, but we could not resist creating an entirely new series to see what can be done with this exciting yet traditional shape, he says.
The Kvadrat is a modern and slim watch, thickness is only 4,9 mm, fitted with a sapphire crystal, and according to Obaku this watch may enter the history books as one of the slimmest sqaure watches ever in its price category. The retail price is 169 euros.
Hygge- part of Danish life
Hygge is also part of the Danish life and also part of Obaku. It is about your feelings and emotions to warm and focusing in the smallest details in life. Details counts and this is also part of Obaku´s philosophy. It is also about the candles, fire place, family and friends.