LVMH: Hublot´s sale 250 million watches during the fairs

Jean-Claude Biver, the President of the LVMH´s Watch Division, estimates that  Hublot will sell 250 million watches during the BaselWorld fairs. The event, which is seven days long started on the 21st and they will end next week Tuesday. Biver commented the fairs in the interview in the Basler Zeitung on Saturday.

The event is important for watch manufacturers for two reasons as Biver says: ” Naturally we would like to make turnover, but the direct contact with the customer is also important – and that is why the BaselWorld is a double win for us.”

There has been speculation about the future concept of the BaselWorld after the Swiss Group Swatch decided not to take part in the event. According to Biver, the LVMH Group, which includes watch brands Hublot, Tag Heuer  Bvlgari and Zenith,  has given time to the fairs and their decision to take part in the next year event will be decided next week.

He also critiseses the decision to integrate the Genf Salon de la Haute Horlogerie and Baselworld. According to the decision the two events would both be in April next year, when the Genf event has always been in January.  Biver says that he would like to see both events to take place in January in order to have the full potential of  a calendar year.

 

 

Lifestyle

Basel2018 – LVMH pleased with the selling

Yleiskuva

This year Baselworld 2018, the leading  global luxury watch and jewellery trade show,  was special for many reasons. First this was a show case for many companies after the lagging sales after a couple of years. Secondly, this was also a year with many new product launches and industry integrations.

The world´s leading luxury company, LVMH and its Watch Division are very pleased with the trade show. – This Baselworld has been the best ever – we were sold out after three days, says the President of the Watch Division and CEO of Tag Heuer Jean-Claude Biver.

This division of the LVMH Group consists of 6 different houses and its sales were 3,8 billion euros last year. They have also 405 own stores globally. Brands like Tag Heuer, Hublot, Bulgari and Dior are part of this division. The organic growth was 12 % last year and the profit in this division was 458 million euros, + 12 %.

This is also in line with other luxury company announcements lately.  For example Tiffany & Co, released its last year figures. The group´s sales was up 4 % to 4,2 billion dollars. The growth accelerated during the last quarter and global sales rose by 9 % to 1,3 billion dollars.

Some of the new highligths was also the Swarovski Atelier. In the below picture  the company is revealing its new elements with fine jewellery.

The two models are wearing moon stones and rose gold from the company collection called Pasqualebruni. It is an Italian family owned company.

And the last picture is about Porsche Design and its history of car integration. Acording to the company, Porsche Design follows a clear design philosophy: to optimize function. The company has launched a new Monobloc Actuator 24H – this titanium watch has got a new form and for example has the two-time-zone mechanism.

 

SwarovksiMallitPorsche

Business Lifestyle

Tag Heuer and 20th Century Fox collaborate in Kingsman

KingsmanTagOneShe_Ref103_2TAG Heuer, part of LVMH Group (MC:FP), has announced a global partnership with MARV films and 20th Century Fox in the upcoming new film from acclaimed director Matthew Vaughn, Kingsman: The Golden Circle, in cinemas worldwide on September 22, 2017. TAG Heuer’s Connected Smart Watch is the Official Watch of The Kingsman.

In the new film, the Kingsman agents will all be fitted with TAG Heuer watches. According to the Tag Heuer CEO Jean-Claude Biver,  Kingsman means explosions, action, laughter, and, of course, elegance.

Director Matthew Vaughn added: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

See the trailer for Kingsman: The Golden Circle:

Lifestyle Tech Travel

Premier League to wear TAG smartwatches

The Swiss watch brand TAG Heuer (MC:FP) has today signed new agreement with the Premier League. Twenty teams, all their matches, and the most followed football league in the world, will now be running on TAG Heuer time, both on English pitches and on broadcasts across the globe in 185 countries.

TAG Heuer & Premier League in HK (4)

On the field, the fourth official’s boards will now be shaped like a TAG Heuer Carrera watch, and will bear the name of the Swiss watch brand. The referees will be sporting the TAG Heuer Connected smartwatch. During TV broadcasts, the TAG Heuer logo will also appear on screen.

– Our partnership with the Premier League seals the important and strong involvement in football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand and its football activities in Asia and in the whole world, said CEO of TAG Heuer Jean-Claude Biver.

Already the Official Timekeeper for the German Bundesliga, MLS (Major Soccer League) in the USA, the 2016 Copa America which will take place in the USA in June, the Chinese Football Association Super League, and the Australian National Football team, TAG Heuer is now also the partner of the prestigious English Championship.

 

Business Sports

BaselWorld2016- trends in the jewellery and watch industry

Once again, BaselWorld was the premiun place for jewellery and watch industry to be present. All the major industry leaders were saying the same thing: Basel showed the optimism the luxury industry is having in spite of the economic slowdown for example in Asia.  Also recent studies from diverse research organizations indicate that the luxury markets are recovering this year in spite of the situation for example in Hong Kong.This was also the first time, when smartwatches were present.

The CEO of Tag Heuer Jean-Claude Biver, president of the LVMH Watch Division said that the BaselWorld has been one of the best years ever: the number of visitors was high and the sales figures were better than in recent years. Also the new smartwatch has gone so well that the company is sifthing the production from Asia to  Switzerland, Chevenez according to the press person in the fair.

CHEVENEZ_Assemblage HD

The Tag Heuer new smartwatches will be manufactured in the near future in Switzerland in the company production site in Chevenez. The Android-based smartwatch has been developed together with Intel and Google. Globally the smartwatch industry is expected to grow to 11,5 billion dollars in revenues according to Gartner with 50,4 million units sale.

The fashion and luxury industry leader Swarovski had again the largest pavilion  in Basel. According to the company the new spring and summer collection features  sleek and geometric lines. The company has launched “Chrystalline Hours”, the first automatic watch for women with sparkling 4000 crystals.

IMG_1510[1]

The famous Russian jewellery company Faberge presented their Lady Faberge timepiece with enamel champagne dial and of course Easter eggs. Here you can see the four Easter eggs in the Faberge pavilion.

IMG_1514[1]

The BaselWorld is also about the pavilions and design. Great masterpieces and craftmanship, nature as inspiration: flowers, butterflies  and water falls. It is no wonder why this event gathers over 140 000 attendees for inspiration, luxury and design.

IMG_1526[1]

IMG_1517[1]

IMG_1507[1]

Business Design Lifestyle