Breitling SuperOcean is a Classic

The Breitling SuperOcean Heritage is a Classic. According to the Swiss company, Breitling has redesigned its Superocean Héritage line, dedicated to modern-day explorers. The result is a new face as original, pure and dynamic as ever, for this highly successful collection that is celebrating its 60th anniversary this year.

To mark the 60th anniversary of this pioneer of wide-open spaces, Breitling had reinvigorated its iconic design while maintaining its unique character. The main development took the form of a new steel bezel with an ultra-hard high-tech ceramic ring that is scratchproof and extremely shock-resistant. The elimination of the metal ring surrounding the minute circle means the bezel appears to form a seamless whole with the dial in a matching color, adorned with the original Superocean logo.

The Superocean Héritage II is interpreted in two watch sizes (42 and 46 mm) and as a 46 mm chronograph, all available in three colors: black, blue and bronze. The latter versions are available with an exclusive brand-new rubber-leather strap in the same color and enhanced by contrasting stitching.

Lifestyle

Hublot to launch smartwatch-straps in October

 

The Swiss luxury watchmaker Hublot, part of the global French luxury group LVMH (MC:FR), is planning to enter the smartwatch industry. According to its CEO Ricardo Guadalupe the company is developing the new fusion in Silicon Valley, California with a software company.

 

  • We are planning to launch it in October this year and the main idea is that we will keep the traditional watch as it is, but we will add the smart part of the watch in the strap. We will operate both with Apple and Android systems, Mr Guadalupe said to pubplus.club during the BaselWorld2017 in Basel, Switzerland.

 

Hublot is one of the few luxury watch companies that has survived the industry downturn with growth figures. According to the company information, Hublot´s revenue growth last year was 4 %, while in the industry the fall was nearly 10 percent.

 

  • The luxury watch industry has suffered from the Chinese economy, but for Hublot this has not been the case, while most of our watches has been bought by customers in Japan, US and Middle East. And our customers value our strategy of fusion, for example we use different kind of materials in our watches, he said.

 

Hublot has developed watches with different kind of material fusions like Carbon and Leather, Titanium and Ceramic and Gold with Textiles (like linen, jeans or also vintage fabric).

 

One of the innovations is also Magic Gold, which is a completely new type of gold developed by Hublot.  An expert fusion of ceramic and liquid gold, 18K Magic Gold must, like all other 18K alloys, be composed of 750 ppm pure gold; but the inclusion of ceramic has made it the world’s first scratch-resistant gold, unlike traditional 18K gold.

 

These innovations and the desire to be near customers through sports and arts have resulted for example the long partnership with Ferrari.

 

Ferrari is celebrating its 70 years this year and Hublot is also launching a new Ferrari watch to celebrate the milestone. This Big Bang Ferrari is one of the Ferrari watches Hublot is making every year. Techframe is a new timepieces presented during Baselworld to tribute to this anniversary and will stand alone next to the Big Bang Ferrari collection.

 

Hublot is based in Nyon, Switzerland and it has 70 boutiques globally. Last year the company opened its New York flagship boutique in the Fifth Avenue.

Päivi Härkönen

 

Hublot CEO Ricardo Guadalupe

Ferrari watches by Hublot

Classic Fusion Italia Independent Watch

The Art of Fusion – Magic Gold by Hublot

The final testing of watches

 

Lifestyle Tech

New luxury watches from Tag Heuer

The Swiss Luxury Watchmaker Tag Heuer has presented today several new models for the spring season.  For example company  is launching its famous Manufacture Chrone Tourbillon with a set of 68 diamonds.

This luxury Watch is made from titanium and its owner can have a several choices of different straps for example full-grain calfskin leather strap or a black ceramic strap. This Tourbillon has power reserve of 65 hours.

Company also announced two sports models “Arctic” and “Jungle” with different kind of colors for the trending military style.

But something retro as well: the Autavia, the legendary driver´s chronograph from the Sixties is making a comeback. The Watch is modern, but it still have the old values driving from the Sixties. A combination of Automobile and Aviation, this luxury Watch is celebrating its 55th anniversary. This Avant-garde luxury watch is available in stocks already today.

Tag Heuer presented new models during the BaselWorld2017, a trade fair for luxury watches and jewelleries. Company is part of the global French luxury goods group LVMH (MC:FP), which market cap is about 99,4 billion euros. Listed in Paris, the stock return has been  35 % a year.

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