Porsche Design Watches for global travellers

 

Porsche Design has launched several new watches for the BaselWorld2019. They have integrated for example unique time-zone functions for global travellers.

– Porsche Design’s 1919  Globetimer UTC makes it very easy for frequent travelers not to lose a moment of  precious time. The local time can be conveniently set with the aid of the ergonomically shaped, optimally positioned pusher. Each press of this button causes the short, local-time hour hand to advance clockwise one position. When flying east, each press of the “+” button advances the second time zone by an interval of one hour. When flying west, pressing the “–” button causes the UTC hands to move in the opposite
direction. All the while, the UTC hands automatically move, remaining in synchrony, the company says.

The 1919 Globetimer UTC is part of the exclusive 1919 watch collection and is available as of September 2019, in four model variants, starting at a price of 5,950 euros.

 

Business Lifestyle

Basel2018 – LVMH pleased with the selling

Yleiskuva

This year Baselworld 2018, the leading  global luxury watch and jewellery trade show,  was special for many reasons. First this was a show case for many companies after the lagging sales after a couple of years. Secondly, this was also a year with many new product launches and industry integrations.

The world´s leading luxury company, LVMH and its Watch Division are very pleased with the trade show. – This Baselworld has been the best ever – we were sold out after three days, says the President of the Watch Division and CEO of Tag Heuer Jean-Claude Biver.

This division of the LVMH Group consists of 6 different houses and its sales were 3,8 billion euros last year. They have also 405 own stores globally. Brands like Tag Heuer, Hublot, Bulgari and Dior are part of this division. The organic growth was 12 % last year and the profit in this division was 458 million euros, + 12 %.

This is also in line with other luxury company announcements lately.  For example Tiffany & Co, released its last year figures. The group´s sales was up 4 % to 4,2 billion dollars. The growth accelerated during the last quarter and global sales rose by 9 % to 1,3 billion dollars.

Some of the new highligths was also the Swarovski Atelier. In the below picture  the company is revealing its new elements with fine jewellery.

The two models are wearing moon stones and rose gold from the company collection called Pasqualebruni. It is an Italian family owned company.

And the last picture is about Porsche Design and its history of car integration. Acording to the company, Porsche Design follows a clear design philosophy: to optimize function. The company has launched a new Monobloc Actuator 24H – this titanium watch has got a new form and for example has the two-time-zone mechanism.

 

SwarovksiMallitPorsche

Business Lifestyle

Porsche Design: Developing a car-integrated luxury watch for 2020?

 

The German Porsche Design, a company in the Volkswagen Group ((VOW:GR) is on the road to develop something new,  a car-integrated luxury watch? According to people familiar with the matter, this integrated watch would be part of the company´s innovative thinking and design.

The technology transfer will take its time and this would mean that the company might be launching this connected watch at the same time as the parent company Porsche, is starting the deliveries of its first electric cars, Mission Es. This car would be totally electric and new innovation from Porsche.

According to sources, Porsche Design is  not developing a smartwatch, but they are developing a watch that can be integrated to cars., “Porsche Design is transferring car´s technology into watches and that is why they do not speak about smartwatches”, the sources said to pubplus.club.

Porsche company has been developing its Digital Lab with thousands new employees during the last years and the company says that they will invest in the digital transformation with double-digit sums of their annual revenues. Last year Porsche´s turnover was 22,3 billion euros and the result before taxes 3,7 billion euros.

For example Apple (AAPL:US) is developing its own electric car with different functions that can be integrated. The main idea with Apple is that they would like to have a car, which could be operated with Apple phone. The functionality and usability of the iPhone for driving would be integration of future-looking car technology and autonomous cars.

Porsche Design is not doing the same, but vice versa while they want a smartwatch or connected watch with a car integration.  They know that Porsche drivers like to drive the car and feel the movement but on the other hand in long distance driving some autonomous functions might be good.

The parent company, Porsche, based in Germany, near Stuttgart, has over 8000 R&D employees. According to the company strategy “The sportscar of the future will blend the history and values of the Porsche brand with innovative technologies, while at the same time ensuring sustainability. In achieving this, topics such as electromobility, digitalisation and connectivity will play an important role.”

Porsche Design launched its new Monobloc Actuator watch during the BaselWorld. In this model, titanium, which has been used in engine construction for over 50 years, is given an entirely new form. This chronograph has a single rocker switch enabling longer durability and lifetime. They are in shops from May 2017 and prices start at 6000 euros.

Porsche Design was founded in 1972 with the design innovations and inspirations from motorsports. The brand philosophy is characterised by combining design expertise and engineering excellence.

 

Päivi Härkönen

 

Porsche Design MONOBLOC ACTUATOR TitaniumBlue_3DSoldatPorsche Design Timepieces:

1972 – the first entirely matte black wristwatch

1978 – the first watch with an integrated compass

1980 – the first chronograph made entirely from titanium  

2004 – the first watch with mechanical-digital display

2017 – the next innovative watch concept

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