LVMH: Carbon Fund achieved its targets 2018

The LVMH (LVMH, Paris) Carbon Fund has achieved its objective for 2018, raising 11.3 million euros in financing for 112 projects designed to control and reduce the Group’s greenhouse gas emissions, the company said in the statement.

This result is that LVMH doubled the price per metric ton of CO2 generated from 15 to 30 euros in 2018.  By mechanically increasing the carbon contributions of each Maison, LVMH signals its intent to accelerate initiatives to reduce CO2 emissions.

-The success of our Carbon Fund once again underlines the major and decisive commitment of LVMH management and all our teams to help protect the environment and fight climate change.  The LIFE environmental program is a top priority for all our employees. We thank them for their engagement and we continue to count on them to help us achieve all our environmental targets for 2020,” said Antonio Belloni, LVMH Group Managing Director.

The 112 projects deployed in 2018 have eliminated nearly 2,500 CO2 equivalent metric tons of emissions annually. This is equivalent to the annual emissions of 1,600 European households.

Created in 2016, the LVMH Carbon Fund is a pillar in the Group’s environmental policy, which has announced a 25% reduction in CO2emissions by 2020 as one of its main objectives.  This aligns the Group with the 2°C climate target  agreed in the COP21 climate conference in Paris.

The annual contribution of each LVMH Maison is calculated by multiplying the greenhouse gas emissions from its activities by the carbon price set by the Group. The amount must then be invested the following year in eligible projects designed to reduce these emissions.

The investments were in all the Group´s locations: 29% in France, 34% in Europe (excluding France), 15% in Asia, 6% in Japan and 16% in the United States.

The projects included for example:

  • 80% of the projects concern energy efficiency: LED relamping, building insulation, upgrading to install more efficient air-conditioning and heating systems, energy consumption monitoring systems;
  • 13% of the projects enable production of renewable energy;
  • 6% of the projects concern other areas (purchasing of electric tractors, for example);

28 Maisons are actively engaged in this program: Acqua di Parma, Belvedere, Benefit, Berluti, Bulgari, Celine, Chandon India, Christian Dior Couture, DFS, Fendi, Fred, Fresh, Givenchy, Glenmorangie, Guerlain, Hennessy, Hublot, Le Bon Marché, Loewe, Loro Piana, Louis Vuitton, LVMH Fragrance Brand, MHCS, Parfums Christian Dior, Royal Van Lent, Sephora, TAG Heuer and Zenith.

Business Lifestyle

Stephane Bianchi to lead LVMH Watches

The French Luxury Group LVMH has appointed Stephane Bianchi as head of the Group’s Watch division as from November 1st.

He will become also the CEO of Tag Heuer and oversee the two other Watch brands in the Group, Hublot and Zenith.

Bianchi, 53, was the former CEO of the cosmetics Group Yves Rocher.

Mr Jean-Claude Biver, the current head of The Watch Group, is stepping down for health reasons, but will remain as non-executive chairman of the division, the company says.

Business

Hublot CEO: Double digit growth this year – Chinese consumers ranking 1st

Hublot CEO Ricardo Guadalupe says that he expects the company to grow double digit, that is about 10-11 %, this year, well above the average luxury watch industry. Speaking to ComteamPUB+ he says that this year also the Chinese consumers will be the first big customer segment for this Swiss Luxury Watchmaker.

– This year will be very unique for Hublot. Our growth estimate is double digit that is 10-11 %, which is well above the 5-6 % average growth rate in the luxury watch industry this year. This year is also the first year for Chinese consumers to be ranked the number one. Our biggest growth is coming from the Greater China area, he says to ComteamPUB+.

Hublot, part of the LVMH Group (MC:FP),  is having 8 different brand stores in China and totally 18  in Greater China and the company is planning to open new stores globally so that the total stores would be around 100 in the next couple of years. This week the new opening is in Genf, Switzerland and in June they will open a new brand store in London, in the Old Bond Street.

-We want that our customers can experience the Hublot brand when they are travelling. So this is also important that the store locations are fitting our targets. We also want to demonstrate our strong brand, he explains.

Digital transformation in the focus

Digital transformation is in the focus of luxury watch industry nowadays. Companies are building different customer experiences in the internet with storytelling and strong social media channels. For example Hublot is having 2,9 million Instagram followers and in Facebook they are having 4,1 million followers.

-Digital transformation is shaping our industry. For example Hublot is having now 50 % of its advertising costs in digital channels compared to other media channels. And we are planning to build our own e-commerce platform in the couple of years. We want Hublot digital boutiques to offer a new Brand experience to our worldwide customers, he adds.

This e-commerce has been very difficult with the luxury watch industry because of the pricing and brand value. For example another Swiss luxury watch company, Richemont, has decided to buy back their luxury watches from external dealers. This has caused the company 200 million euros profit fall according to the Financial Times.

Mr Guadalupe sees the market differently and says that Hublot would not have to do the same thing than Richemond.

-We know our customers and we track the watches we sell. Hublot has no stock while our production is in line with the demand, he explains.

Hublot´s annual production is about 50.000 units, price range from 6000 – 50.000 euros each and the production site is in Nyon, Switzerland. The average price is 20 000 euros according to the company.

The first smartwatch, Hublot Big Bang Referee

During the BaselWorld2018 Hublot also launched its first smartwatch, operating with Android. This luxury smartwatch is part of the company partnerships with FIFA World Cup now in June in Russia.

-We are thrilled with the feedback from this watch, Hublot Big Bang Referee FIFA World Cup Russia 2018. This is really the first smartwatch for us and it is also seen as the first marketing tool for our FIFA partnership. We have invited about 1000 stakeholders in our FIFA events and we are looking forward for this big event, Mr Guadalupe comments.

The luxury smartwatch industry is very diversified. Apple Watch is the market dominant, but other luxury watchmakers like Louis Vuitton, Hermes and Tag Heuer are also in the markets with their smartwatches. In the LVMH Group, the development of the smartwatches, is being taken care of the internal development unit.This is also the way the Group can have efficient R&D expenditures. 

It is estimated that the global smartwatch sales would exceed 141 million units this year, while the estimates for the last year were 75 million units. In 2016 the sales were 38 million units.

Hublot was the first luxury brand to invest in football and has partnered with football for over 10 years and the company has different brand ambassadors like Pele, Usain Bolt, Dwyane Wade, Justin Rose, Dustin Johnson and Lang Lang.

The company has worked with the luxury car manufacturer Ferrari for many years and according to Mr Guadalupe some kind of connected smartwatch with Ferrari might be one option in the future.. The autonomous, connected cars can have also new innovations for smartwatches.

-When we work with smartwatches, it is good to remember that it is totally different market compared to mechanical watches, which is our core business. But working with wearables we want to show the innovative, unique and piece of art work in our products, he says.

The launched Hublot Big Bang Referee smartwatch enable users to take part in the FIFA game by sending them notifications and live score updates.The company says they have produced 2000 units of this watch so far.

Hublot and sustainability

As part of the LVMH Group, Hublot has also developed tools to track for example the raw materials in the luxury watches. Sustainability is becoming more common and part of the luxury watch industry processes more.

-We use different raw materials like gold, diamonds and titanium in our products. Sustainability means for us that we track the sourcing of the materials as good as possible and want to expand that analysing and recycling also in the future, he explains.

Quality, passion and details

But what does the CEO do at home?

-I am a football fan and therefore it is a pleasure for me to work in collaboration with FIFA. This is a third World Cup for me. And when I am at home, I like to cook. Gastronomy is my hobby as well  You know: it is like watch making: quality, passion and details, he says.

© Päivi Härkönen, ComteamPUB+

Lifestyle Tech

Basel2018 – LVMH pleased with the selling

Yleiskuva

This year Baselworld 2018, the leading  global luxury watch and jewellery trade show,  was special for many reasons. First this was a show case for many companies after the lagging sales after a couple of years. Secondly, this was also a year with many new product launches and industry integrations.

The world´s leading luxury company, LVMH and its Watch Division are very pleased with the trade show. – This Baselworld has been the best ever – we were sold out after three days, says the President of the Watch Division and CEO of Tag Heuer Jean-Claude Biver.

This division of the LVMH Group consists of 6 different houses and its sales were 3,8 billion euros last year. They have also 405 own stores globally. Brands like Tag Heuer, Hublot, Bulgari and Dior are part of this division. The organic growth was 12 % last year and the profit in this division was 458 million euros, + 12 %.

This is also in line with other luxury company announcements lately.  For example Tiffany & Co, released its last year figures. The group´s sales was up 4 % to 4,2 billion dollars. The growth accelerated during the last quarter and global sales rose by 9 % to 1,3 billion dollars.

Some of the new highligths was also the Swarovski Atelier. In the below picture  the company is revealing its new elements with fine jewellery.

The two models are wearing moon stones and rose gold from the company collection called Pasqualebruni. It is an Italian family owned company.

And the last picture is about Porsche Design and its history of car integration. Acording to the company, Porsche Design follows a clear design philosophy: to optimize function. The company has launched a new Monobloc Actuator 24H – this titanium watch has got a new form and for example has the two-time-zone mechanism.

 

SwarovksiMallitPorsche

Business Lifestyle

Tag Heuer and 20th Century Fox collaborate in Kingsman

KingsmanTagOneShe_Ref103_2TAG Heuer, part of LVMH Group (MC:FP), has announced a global partnership with MARV films and 20th Century Fox in the upcoming new film from acclaimed director Matthew Vaughn, Kingsman: The Golden Circle, in cinemas worldwide on September 22, 2017. TAG Heuer’s Connected Smart Watch is the Official Watch of The Kingsman.

In the new film, the Kingsman agents will all be fitted with TAG Heuer watches. According to the Tag Heuer CEO Jean-Claude Biver,  Kingsman means explosions, action, laughter, and, of course, elegance.

Director Matthew Vaughn added: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

See the trailer for Kingsman: The Golden Circle:

Lifestyle Tech Travel

New luxury watches from Tag Heuer

The Swiss Luxury Watchmaker Tag Heuer has presented today several new models for the spring season.  For example company  is launching its famous Manufacture Chrone Tourbillon with a set of 68 diamonds.

This luxury Watch is made from titanium and its owner can have a several choices of different straps for example full-grain calfskin leather strap or a black ceramic strap. This Tourbillon has power reserve of 65 hours.

Company also announced two sports models “Arctic” and “Jungle” with different kind of colors for the trending military style.

But something retro as well: the Autavia, the legendary driver´s chronograph from the Sixties is making a comeback. The Watch is modern, but it still have the old values driving from the Sixties. A combination of Automobile and Aviation, this luxury Watch is celebrating its 55th anniversary. This Avant-garde luxury watch is available in stocks already today.

Tag Heuer presented new models during the BaselWorld2017, a trade fair for luxury watches and jewelleries. Company is part of the global French luxury goods group LVMH (MC:FP), which market cap is about 99,4 billion euros. Listed in Paris, the stock return has been  35 % a year.

Business Lifestyle

Premier League to wear TAG smartwatches

The Swiss watch brand TAG Heuer (MC:FP) has today signed new agreement with the Premier League. Twenty teams, all their matches, and the most followed football league in the world, will now be running on TAG Heuer time, both on English pitches and on broadcasts across the globe in 185 countries.

TAG Heuer & Premier League in HK (4)

On the field, the fourth official’s boards will now be shaped like a TAG Heuer Carrera watch, and will bear the name of the Swiss watch brand. The referees will be sporting the TAG Heuer Connected smartwatch. During TV broadcasts, the TAG Heuer logo will also appear on screen.

– Our partnership with the Premier League seals the important and strong involvement in football of TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand and its football activities in Asia and in the whole world, said CEO of TAG Heuer Jean-Claude Biver.

Already the Official Timekeeper for the German Bundesliga, MLS (Major Soccer League) in the USA, the 2016 Copa America which will take place in the USA in June, the Chinese Football Association Super League, and the Australian National Football team, TAG Heuer is now also the partner of the prestigious English Championship.

 

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